Agenda

A Day at SEM Summit

SEM Summit is aimed at company owners, managers and marketers who want to make sure they are effectively using Search Engine Marketing. The focus is on strategy and current trends and is most suitable for beginner through intermediate Search Engine marketers. Beginner marketers should attend our 8:00 a.m. session covering basic concepts and the language of SEM.

 

How You’ll Spend Your Day …

Welcome!

7:30 Doors Open/Check-In

8:00 – 8:30

Keynote:
Mayor Lisa Helps


8:30 – 9:30

Online Advertising Blueprint
Description:
Speaker: Robert Cooper


MORNING BREAK

9:30 – 9:45 Coffee & Snacks (Included with Conference Ticket)


The UX Journey
Description:
Speaker: Mary Davies

10:45 – 11:45

 

The Scoop on Local SEO in 2017
Description: The first half of Ross’s presentation will walk attendees through the necessities of setting up their business for local SEO; highlighting any changes since last year’s presentation. The last half will focus on the most important aspects of maintaining and boosting the visibility of a local online profile on Google through authority building.

Speaker: Ross Dunn


LUNCH BREAK

11:45 – 12:30 (Included with Conference Ticket) + Mingling with Attendees & Speakers


 

12:30 – 1:30

You’re Doing it Wrong. Websites That Suck. Avoiding These Brutal Mistakes
Description:
Speaker: Jade Carter

1:30 – 2:30

Under the Hood – Paid Advertising Tactics
Description:
Speaker: Mark Johnstone

2:30 – 3:30

Future of SEO
Description:
Speaker: Dave Davies


AFTERNOON BREAK

3:30 – 4:00 (Included with Conference Ticket) + Mingling with Attendees & Speakers


Q & A Session with Speaker Panel

4:00 – 5:00 (Included with Conference Ticket)

5:45 – 7:00 Networking Reception location TBD

 

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